Roof&Home — brand identity
Logo design and complete corporate identity for a carport and roofing specialist — an R monogram that becomes a house with a roof.
Services
- Logo design
- Branding / CGP
- Print design
- Client
- Roof&Home
- Location
- Slovenija
Introduction
Before the website came the brand. Roof&Home needed an identity that instantly says what they do — carports, roofs and precise craft — and works everywhere: on a business card, on a vehicle, embroidered on a work jacket and in the corner of a website.
Approach
The core idea is a single stroke: the letter R drawn into the silhouette of a house, its leg forming the supporting post of a carport. Around it we built a two-colour system — molten amber for energy and near-graphite for solidity — with a geometric sans that mirrors clean joinery.
The identity ships as a complete CGP manual: logo versions for light, dark and amber surfaces, a protected-space grid, colour values for print and screen, and applications starting with business cards.
Results
A recognisable mark that carries the whole brand — from print to the premium dark website we built on top of it. One glance, one roof, one letter.