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ADG — brand identity

Logo and brand identity for Avto Detailing Grušovnik — a chrome ADG monogram born from motorsport typography.

ADG — brand identity

Services

  • Logo design
  • Branding / CGP
  • Print design
Client
Avto Detailing Grušovnik
Location
Slovenija

Introduction

Detailing is the art of shine — so the brand had to shine too. For Avto Detailing Grušovnik we created a mark that could sit on a polished bonnet without embarrassment: the ADG monogram, cut with the speed and edge of motorsport lettering.

The ADG symbol in chrome
The ADG symbol in chrome

Approach

The monogram leans forward like a car under acceleration; the italic cuts echo panel gaps and airflow. The chrome 3D version carries the premium face of the brand, while a strict black-and-white system covers print, embroidery and cutting — delivered as a complete logo package with symbol, wordmark and lock-up in every format a print shop could ask for.

Symbol, wordmark and lock-up — chrome and black & white

Results

An identity that survives every surface — chrome on the web, vinyl on a van, thread on a work polo — and anchors the dark premium website we built for the same brand.